Concepted, Managed and Executed all social activations, content, and social campaigns that support key initiatives of all products across multiple social media channels such as Twitter, Discord, Medium, Telegram

• Grew discord from 2k to 6k members
• Sold out 96% of early access WL 1 nfts
• Influencer & Partner Research
• Held contests via ama's that delivered a +300% engagement boost on discord
• Created visual narratives based on game features & characters

Challenge Conquered:

Community building via education & humor

• 9 African Countries
• 70 Million people
• 50+ Published games
• No. 1 game studio network

Created community building initiatives based on offline events & digital awareness.

Formulated beneficial partnership programs with institutions, internet & telcos & influencers for community engagement, building, education & adoption.

H.E.R DAO is a women-centered developer DAO that includes self-identifying women, trans women and non-binary audiences. To reflect inclusiveness, H.E.R. shall use the term “womxn” to represent the collective audience.

• Product Road Map Strategy for Multiple Markets
• Worked on a teaser nft collection for nft marketplace
• Organised 3 Physical community Meetups In Partnership with Harmony one.

Amena is a market entry, research and advisory firm in management consulting and market data insights across Africa.

Tasked in creating a digital story plan that leads to lead generation and positive brand positioning in industry perception and thought-leadership.

Challenge Conquered:

Change communication tone from serious to approachable.

Diverse content consumption formats from target audiences and future prospects.

Create and implement digital go to market plans for key internal clients across SSA market.

Interviewed 120 & recruited 20 students in a combined effort to train them on industry topics around: Strategy & Planning, Content Creation, Social Media, Advertising, Analytics & Reporting, Career Prep & Job Segmenting in accordance to skill. Supported by Facebook

Analyzing: 21,818 Posts

213% Rise in posts
Top Influencer for campaign: Janet Machuka

Total Approximate Impressions: 270 Million within 3 Days Trended

Hashtag: #GetWhatYouPayFor & #SwitchToAirtel

Trending Days: Friday – Saturday - Sunday Trending Period: 36 Hours

Campaign Impact:

• Awareness of data & voice options.
• Rise in Airtel subscriber numbers.
• Political Association with the Kenyan citizen not getting the worth they pay for in taxes

Lessons From Failure: Foggy Sustenance Plan

Kitchens & Beyond is a posh interior design agency in Kenya with global premium brands under it wing Kohler Africa, Snaidero, Novamobili & Caeser Ceramics)

Latest results include upto $65,000 in project revenue through content, lead generation, social media and closed loop analytics.

Busy is the leading provider of LTE Mobile Data services in Ghana operating in Accra, Tema & Takoradi.

ISP was meant to target students sub-segement of the
Youth with lower purchase power with an objective, increase ISP market share in the Ghanaian market

Providing a range of 4G data packages. Ghana (then) with 5,171,993 Internet users that's 19.6% of the population and 27 million mobile phone subscribers, about eight million Internet users and nearly 3.5 million Ghanaian's on Facebook alone.

         Campaigns

• Busy Mifi 4G Campaign
• Back 2 school Campaign,
• Busy Swift campaign.

Best clients ever! The free food of course. American fast food chain Burger King launched in Kenya (3rd Country in Africa) together with franchise holders Nas Servair, at The Hub, Next Gen Mall and Two Rivers Mall. With a Brand and Creative strategy targeting Social Media, Radio, Experiential and Outdoor for the home of the Whooper!

Power Malt is the powerful malt drink by Royal Unibrew, a brewery in Faxe. Steering their re-entry into the West African market of four countries (Ghana, Cameroon, Guinea & Equatorial Guinea.

Ran Social media contest in the four markets tripling brand engagement, earned & owned media spiking sales via a cross-platform strategy with Radio, Tv & print

Challenge Conquered:

Being each market speaks a different language (English, French & Spanish respectively)